Marketing As An Investment

A small anecdote for you to consider:

You are an inspired and prolific painter who spends the day mixing colours, defining lines and blending your thoughts and feelings into a tangible avenue on paper. By your own accounts, not only do you think your art is good, but it can enrich and help people. The only thing is, your art is locked in a room with no windows, no doors, no light.

This is the reality of slaving away at your business without any real strategy or even understanding of marketing and the crucial elements that either hurt or help you.

Essentially, marketing lets the world know you exist and you matter. It allows the connection with potential customers, and inform them of who you are and why they should care. Marketing builds brand recognition and facilitates healthy business competition, which results in better services and better products for the consumer.

The real beauty of effective marketing is creating a sound client base and leaving your mark on the world. But if it is non-existent or even bad marketing your using, the pains your business might feel could be longlasting.

Even if someone stumbles upon your business by pure chance and you have no marketing presence in this digital age, how would referring you to a friend play out?

Let us find out.

Friend 1: “I have this great new business you’d love!”

Friend 2: Oh cool! What’s their website?

Friend 1: “I’m not sure, and I can’t find it on Google.”

Friend 2: Oh, well let’s check their socials.”

Friend 1: “Wow, nothing. But this one that came up looks pretty good too, let’s check it out.”

Disaster…

Or best case scenario they assume you are digitally illiterate or just plain indifferent to how you are perceived by the public. Inversely, when you are firing on all cylinders in your marketing matters things get much more fruitful. People will celebrate your product and your brand if it helps them. They will refer you to friends who are also your target market, for free!

Think about how that works. Who refers others to those cool things that pop up in your every day online?

Everyone.

Fathers and mothers share with each other parenting hacks and products. Colleagues share with each other their thoughts on a new tv series on their break and even tagging your mates in a meme is referring them to a shared interest. People rarely keep the things they love to themselves. The trick is to be that love that joins them, in a manner of speaking.

This is your small business vibe.

However, it isn’t all smiles and rainbows when you need to market your venture. There must be a sacrifice, but thankfully it is not in blood. You need to invest in your marketing with either time or money. Invest more time internally or invest more money externally to someone more experienced and more efficient. Either way, consider that an investment must be made to shine light into your painter’s room and turn it into an art gallery. The former means you have to learn first and use the skills to then start marketing your business, growing pains and all.

This is a great long term as you can become more knowledgable and professional as a business owner, although it is worth mentioning that the time needed to learn is substantial and costly. You need to weigh up if you have the time to sacrifice and the money to invest here. The latter option is by far the most convenient and powerful of the two.

Investing in a relationship with an external marketing provider gets rid of the guesswork and will not cut into your time anywhere near as much as the burden of learning, growing pains and all.

In an all-inclusive package with a marketer, you could have your brand, content, copywriting, and presence consistently and congruently presented for your specific target market to connect with your business. Utilising external marketing can help customers find you and build on your referral base mentioned previously in an exponential sense. If you are constantly in touch with potential customers by being effectively on their radar, think of all the opportunities you now have for free marketing by word of mouth?

The potential for an emotional connection to your brand here is magnified many-fold and facilitates your ability to stand out from competitors. The process of external marketing will also drive leads, increase sales, even out the peaks and troughs of business seasons and in time will actually save you money. By using marketing experts to assess your brand and prospective customers, they can create customer personas and avatars to market to.

This means the efforts of your brand can be focussed to a particular goal or path and not just in the sales sense, but by creating greater customer service and experiences, designing more particular future products and navigating business opportunities and risks.

No matter which way you cut it, marketing your business is a must and will require an initial sacrifice of time and/or money, but the rewards are too prevalent and too worthwhile to ignore.

Emperor’s Guide For Entrepreneurial Survival

“Don’t get distracted. Never tell yourself that you need to be the biggest brand in the whole world. Start by working on what you need at the present moment and then what you need to do tomorrow. So, set yourself manageable targets.” – Jas Bagniewski, Co-Founder of Eve Sleep.

Maybe you quit your job with a head full of steam or you have been putting off your desire to work for yourself for too long? Or there’s always the possibility your career path has been made redundant by the internet age, or the global need for downsizing people and upsizing profits.

Whatever the case, if you need the fire under you to be lit, this is some grade A gasoline inspired by some great minds in the business world. Chances are you are already in the deep end of your entrepreneurial vision or seeking a Sherpa up the mountain of success.

Either way, what better place to begin than at the bottom and that is knowing how to survive before you can flourish.

We’ve broken these points down to distil the core of each and provide you with a bang-for-your-buck.

  1. Operations Come First

Operating the business should be the first priority above the fun stuff, the kids’ stuff, the stuff you like.

If it really is that bad performing the monotonous parts of the business, outsource, and if it’s not, define the tasks break them down and go after them like a disciplined surgeon so that you indoctrinate yourself into a routine.

The upside to this is becoming more efficient at something that was previously boring or monotonous, plus this frees more time to let you flourish in the more interesting parts of the business or using your strengths.

Learning your strengths as an entrepreneur

  1. Learn Your Strengths & Weaknesses

You started this thing because you had an idea which was inherently born from something you think you can provide.

Think on this for a moment and discover the crystallised gem within. Most likely, this is your strength.

Now, move from this outward and look to places where this strength can also be applied.

You’re a graphic design specialist? Bam.

Your strengths are going to be in the creation of engaging imaginings that cuts a line and defines your brand’s image. Logos, social media posts, paid advertising, collaborations and more should have your distinct fingerprint all over them and drive your skills home to people who view and engage with you.

The flip side to this coin is to learn your weaknesses, but if admin and ops are your weakness, see point 1.

If your weaknesses include marketing, legal, dispatch or anything that is deemed necessary to the core of your business model, either figure it out or outsource.

Personally, I recommend learning to a degree.

Not only will you become a more rounded business owner and entrepreneur, you will also be able to instruct those on the operations and procedures that take place and why when you really start to take off and look to hire.

Another benefit of learning for yourself is that you will become more aware of potential opportunities and threats within your business. It’s funnily poetic that the more you learn about your strengths and weaknesses the more you do so for your business, right?

There is one aspect of this that I find non-negotiable and that is…

All entrereneurs need a knowledge of marketing

  1. Learn Marketing ASAP!

People usually start businesses with their head in the clouds and their feet off the ground, and they are grounded pretty hard the higher you are. One recurring shortcoming that will bring you back to Earth is this:

No one will care about you if no one can see you.

Sounds simple right? You’d be surprised at how many business owners still get this wrong. Say we time warp to when TV ruled supreme, think of your business as a channel and the TV the industry you’re in. If you have an ineffective marketing plan and presence through your social media, website, electronic mail, and old-fashioned outbound streams you have either a weak ability for awareness to the consumer (like a midnight TV timeslot or worse yet, virtually no channel at all).

Get to grips with marketing and become at least competent enough to exist in the eyes of your target consumers.

  1. Act First, Plan Second

Game plans are great and all, but that type of thinking should be done quarterly and in great depth. If you are constantly planning every day for the foreseeable future you aren’t maximising your potential to thrive today or to adapt and react to the potential opportunities that may arise. Obviously, planning doesn’t get anything done but it sets your compass, therefore it is clearly important.

However, the weighting between the two is almost double for action.

You know that saying:

 You have two ears and one mouth, so listen twice as much as you talk.

Well here is the entrepreneur’s version:

Plan early for a long time and act twice as much as you plan your foreseeable future.

Additionally, it might seem counter-intuitive, but chasing that invoice or allowing an ongoing issue to destroy your time is a fool’s errand. Instead, point your compass toward the future and focus on your next move before you’re stuck in the mud for so long you forget which way the business was headed.

Conversely, immediately pay our bills and invoices before they get away from you. Don’t succumb to the trappings of “putting it off to save time” when you’re really just putting it off hoping it will go away. It won’t and you’ve saved nothing. Putting things off for another day is the equivalent of drinking today and having a hangover tomorrow.

Hammer now so you can enjoy the future.

  1. Have Multiple Income Streams

“But I have barely enough time to do my own stuff, how can I work more??” I hear you say…

Let’s head back to our graphic designer example.

If people love your designs, offer to work in collaboration with them in exchange for what they are good at, again point 2 is showing up. Fair work trade for services is definitely income and that’s how you should treat it, especially if it is something you consider a weakness.

Now, should you ask everyone that interacts with your brand if they’re good at doing taxes? Slap yourself if you even set foot down that path. Clearly, this takes some intuition and common sense, so use them both. If that doesn’t seem like your cup of tea, try using what you’re good at in a few different avenues.

Heard of Rob Scallon? He might be the most successful YouTube guitarist of all time. Rob plays his own signature guitar, with sponsored gear, on YouTube and gets paid by all three.

Now that’s pretty much the holy trifecta there and you don’t need to emulate that, but if you have a business people are interested in, why not entertain the idea of using it in a few ways?

Revert back to graphic design guy/girl.

They could perform tutorials on YouTube or one-on-one sessions for graphic design beginners through to advanced. Your site could host some tactful and non-intrusive advertisements for brands that you prefer or recommend. Is there a digital drawing pad or brand of peripheral supplier you prefer? Reach out to them.

*I strongly reiterate tactful and non-intrusive.

You will save time and you will save money.

  1. Fill Your Cup

They tell new mothers to look after themselves because an empty cup cannot fill another and this is certainly true with you nurturing your baby business venture.

Take these points to heart, for your own sanity.

  • Rest, work out, socialise, switch your phone off, set aside days you don’t work and times when you put your head down and all you do is accomplish.
  • Definitely do not work every single hour, seven days a week. Burnout is real and will prevent you from bouncing back or reacting with a clear head if things might take a turn.
  • Say no to distractions (time traps) and yes to opportunities (excitement machines).
  • Take a five-minute break every twenty minutes.
  • Make your downtime related to the business if it is something you truly love but don’t get caught up and go back into work mode.

Hopefully, this is enough to keep you optimistic and not burn out or lose hope in your new venture.

You will stay optimistic and productive if you are fresh as a daisy with a full cup who looks to the future, learns, acts then plans, diversifies, prioritises and learns what strengths they have within the business.

Branding 101: Your Unique Persona

BRANDING 101: Your Unique Persona

Everything that moves in or out of your business is a form of communication with the world.

You email prospects, you send a product to a customer, you liaise with suppliers and you have a perceived business persona.

Whether this persona is a receptive one or not, is another story altogether.

Your business persona can be congruent and consistent or it can be a fumbling spaghetti storm.

Take two seconds to picture your business if it was a living breathing person.

Is it a quaffed and refined David Beckham type?

A rugged yet engaging Idris Elba?

Or is it a frazzled one-sock wearing mess with shirt buttons misaligned.

No offence to the people out there wearing one sock to halve their laundry, but you could probably do with a rethink of how you are projecting your persona.

In the world of business, the way you are perceived can be the difference between you developing an understanding with your target market or simply being another web page.

Granted, this is not as simple as a new logo, but it’s a great start.

The simple foundation of having a strong brand persona is understanding who you are and why you’re doing it rather than manipulating your potential buyers.

You might not want to be a prestigious handsome type, as that doesn’t suit your business.

If you run an online costume-for-hire service, you might want your persona to be a lovable and endearing source of reliable warm-hearted fun like a Danny DeVito.

The point is, be true to who and what you want to be.

Again, picture your business as a person.

How do they act?

Are they approaching their prospective customers and public preaching the value of their products and services or is your persona confident and self-aware in how they appear to others?

The truth is, people gravitate towards stability, whether it be stability of character in our loved ones or stability of income or stability in the brands of soap we buy.

Why?

Because we know what to expect when it comes to the things that matter most.

And let me tell you, there’s not much more powerful for your brand persona than being staunch and confident on a consistent basis.

An example?

Nike is routinely lauded as one of the premier brands and for good reason, they understand what continuity of their persona offer their customers.

Nike cuts the fat and offers a brand persona synonymous with performance, resilience, endurance and does so through their many motifs to enhance this persona.

From the “Just Do it” moniker to their advertisement artwork in black and grey, and their use of the most decorated basketballer of all time in Michael Jordan, Nike has made a foundation for their persona and gone so far as to actually become it.

Michael Jordan was a very logical choice for Nike as he embodies their persona, and delivers the core values of their character to such a degree all their marketing requires is Jordan in a neutral pose wearing their patented Nike tick.

Nike has successfully taken their hypothetical avatar and embodied it within their star athlete to elevate themselves into a pop culture phenomenon, beyond their simple beginnings as a sports apparel brand.

Need proof of this?

You’ll see a Nike tick on the shirts, shoes and shorts of people who haven’t kicked a ball or run a 100m in their lives because they want to be perceived as Nike’s business persona.

Your persona is what you stand for, how you do it, and how you can keep your word to create a stable and

So, some take away keys you can implement right now.

Find out who you are and why you’re doing what you’re doing.

Find out who you want to be and how you want your business to be perceived.

Take a real person and use them a muse that you want to be your brands persona.

Emulate this in your business’ immediate interactions with the world through branding (logo, website, copywriting,). This will set a precedent of character within your business that can trickle into the consciousness of employees, customers and partners. Pretty much anyone who directly interacts with your business.

This is especially important online, as first impressions may be the only one you have with someone and browsers always judge a book by its cover.  

Have an idea of your unique brand persona or have one that works for you?
Let us know in comments.

Huynh Nguyen: Emperor

In the dynamic world of online media, there’s an insatiable appetite for new content, new means of reaching people and an ever-evolving arms race of style. In the ‘good old days’, you’d drive a message through a catchy jingle or a commercial that evokes emotion. Today the landscape has changed.

Rather than use content as bait to lure and pounce when the opportune moment arises, content is utilised as a stratagem in relationship building with your audience.

Which brings us to the pointy end of the sword and reason we are both here.

I sat down with Huynh Nguyen to delve into the inner workings of his digital content solution business, Emperor. Reputable for its use of dramatic imagery and flair, I’m eager to discover what makes Emperor so definitive and unique.

Firstly, the name Emperor strikes a line. My initial impression was prestige, royalty, power.

However, Huynh was quick to illustrate that there’s more to the name than a first impression.

“Two days before the launch party for the business we still had no name. Emperor just came to me. It came from the control of what we do, leadership ownership of the empire. Not prestige as you might think, the focus is on small/medium business and helping them start their own empire. If you’re a small business we want you to compete with the big dogs. Much like how we have, so we know it’s possible.”

Emperor has grown sustainably over the past few years without ever getting too big for its boots. If the toes touch the end, the capacity grows until now with a multidisciplinary team of content solution professionals who specialise in the complete package.

“Branding isn’t just an icon, it’s an attitude. How you’re perceived, even how you talk on the phone, I try to teach clients that from the start. We don’t work toward prestige, we just want them to relate and grow as Emperor has.

The Motto: A to Z not A to B. We build with them, for the long journey.

We make sure they know how sales work so when we generate leads and business, they can take it from there. We offer a lot of value to our clients, so not only are they attracting business, but finalising business to grow.”

Huynh gives the impression that relationship building is paramount to the core beliefs in Emperor.

“We will work with anyone, we try and do it well and teach them more than they realise they’re getting and they come back. It grows that relationship. We do have core clients and they’ve been with us for 7-8 years.  They trust us.”

Trust. The foundation of any good relationship and something invaluable to creatives. Trust in them, trust in their ability and trust in the process.

“I don’t mind finishing training, having dinner and then doing artwork for them. It’s not just a service but a relationship, because without them I wouldn’t be where I am.  A lot of those guys still refer me, purely from that experience and I’m more than grateful.”

Organically, the conversation moves to one of the clients he has shared his journey within former UFC fighter and current RIZIN mixed martial artist – Damien ‘Beatdown’ Brown. Not the type of artist you’d expect reading a blog about online content solutions.

“Damien Brown was one of the first athletes to buy fight photos from me years ago and never questioned price or had any issues, and now we completed the whole branding and marketing for his whole gym.”

A massive job and even greater honour. The branding of an establishment that is someone’s livelihood is no small feat, but Huynh is up to the task.

“I’m the go-to guy in terms of media in fight related content and my vision is becoming the standard. The community helped me grow my confidence, the way people talk about me it’s really humbling. Even on Facebook, I’ll get tagged as a recommendation for jobs people need doing because they trust me.”

Again, the theme of trust rears its head and Huynh builds on the theme.

Huynh trusts in the process which in turn breeds a culture of trust within Emperor. The ability to have faith in his team carries over to symbiotic acts of confidence and belief Emperor shares with its clients.

Everyone gets a piece of responsibility within Emperor and shares it during the process. The utmost confidence in one’s team leaves room for a growing relationship for all.

With the application of one’s art, again and again, comes competence and confidence in the process. For himself and eventually the martial arts community.

Clients simply trust Emperor because the end product is of a standard that exceeds expectations. But how did such a standard come to be?

Turns out it was not an overnight process.

“I’m 29 now and I started when I was 18 and I have always stood by doing things right by people. I did a lot of work for free and grind away doing several different jobs just to get experience and I think that’s important.”

Huynh also had an inclination to be part of the martial arts community in Queensland, which stemmed from an early age introduction to the iconic Bruce Lee.

“He’s Asian, I wanna be like him!”

We share a laugh but there’s something genuine about this and without further ado, the lines are coloured in.

“I didn’t know what the UFC was at the time so I googled and it brought me to Anderson Silva and I was amazed. I love the human body and what we’re capable of, so to see someone move like it’s a choreographed fight is insane. Once I saw that I knew it was what I needed to do. I went to my first class at Fightcross and passed out after the warm up!”

Huynh jumped into the fire and put his initiative and skills from his recently graduated degree in IT and Graphic Design to the test. His affinity or learning is evident in his philosophy on training in the workplace.

After just 3 months Huynh had his first fight against soon to be multiple time Australian MMA champion Tim ‘Quickdraw’ Moore.

“I had my second fight on a show called ‘Nitro MMA’ and started working with Scott Ferris the original owner and that’s what got me into working with his nightclubs. I’ve done some cool things and met some UFC fighters. When they had the media day at Chris Haseman’s gym, I ‘met’ Mighty Mouse.”

To the uninitiated, Demetrious ‘Mighty Mouse’ Johnson is possibly the most celebrated Mixed Martial Artist by diehard fans and the greatest flyweight ever in terms of domination and skill. It might not sound like much to the layman or woman but getting to meet people of this calibre, especially fairly early into your martial arts journey, can be a full tank of gas on the fire of inspiration.

“I didn’t even know who it was! I thought ”he’s so tiny, he can’t be a fighter”, this was before the flyweight division existed. I had this little niche with the fight scene but I got to brush shoulders with Michael Bisping and Frank Mir.”

Both celebrated UFC champions. Bisping brought the UK to the map in terms of credibility and popularity and Frank Mir was using the often thought of “little guy” Brazilian Jiu-Jitsu as a “big guy” on his way to capturing 2 world titles.

As far as the company you keep goes, not too shabby.  

“I was regularly producing good quality photos by someone who understood the sport. Even if my understanding was basic at the time, I knew what to watch for in a fight.  People soon realised I was someone worth following and through that, I got connected with Fight News Australia who I did a couple of UFC events with them. FIGHT! Magazine commissioned me to do profile shoots of martial artists around Queensland.”

Huynh’s grinding attitude struck a chord with martial artists who gravitated toward his dramatic style of understanding the glory and pain in mixed martial arts competition. This led to a reputation for quality art synonymous with his name.

“There’s a handful of guys who opened their own gym or went to the UFC, I have worked with at some point and I have some pride that I held a high standard whether they wanted design work or photos in general.

Huynh’s application to work started putting rubber to road and mixed his abilities into a cocktail of passion, resulting in a new standard of fight art in south-east Queensland. One of the more historically endearing pieces of art and fight culture is the “fight poster”, accompanying the hype of an impending fight and encapsulates the gravitas of the fight to come.

Huynh worked with Ross Cameron’s Aftershock MMA promotion as the next logical step in his ascension with definitive and sharp art.

“I take some pride that I did create a standard to the creative part in martial arts in Queensland and I dare say Australia. I can confidently say Aftershock was an amateur promotion but I made sure the quality of work we put out that people would think we were some multimillion-dollar production.  The only reason I did that is because I love the sport. I talk to a lot of older guys who used to fight and they all say ‘I wish we had photos and video from back then”.

“So, I started doing it for free to grow and I think I helped people to grow their own profile. As for the art, I could have done any fight poster, but I have some pride in the work. I always wanted to push the boundaries with the art.”

Expression in art sometimes comes with detractors, especially something as coveted as fight art in a historically dense culture.

“Sometimes it didn’t mesh with people, but the truth is if I’m not getting paid a lot, I’m going to do it how I want. It was a blessing in disguise in a way because I did cool stuff, and people recognised it. Some people don’t understand the commitment to these types of posters, I get proper photos and assets but people think I sit behind a computer for an hour and it’s done. Maybe I’ve had to get photoshoots from New Zealand sent or drive around to locations.

Newer promotions spend the money on advertising but they have graphic designers who don’t understand how to create consistency. With Emperor, I can create the most beautiful art you’ve ever seen, but if someone sends me a photo from a bad camera, it’s going to be bad. Having a commitment to my artwork and quality of work it carries through to the company and to the guys that work.”

Again, the standard of work trickles down from the output in art in the past to the ongoing application of Emperor and it’s employees.

“I know that in 12 months my guys are still going to be there and we are going to be on another level.”

I have to agree that the type of sustainable growth Huynh has invested in Emperor is a sturdy trunk with more fruit to come in the near future.

“Emperor is going to be that marketing team you never knew you could have. There’s a team of people. When you look at a business you’ve got one marketing guy that does everything and he’s okay, but not great at anything.”

The high standard of quality work has created a snowball of ongoing momentum for Emperor with Huynh in the driver’s seat.  Emperor might be labelled a content solution business, however, I’ve learned that this doesn’t do justice the amount of dedication to the artistic process and investment in people Huynh makes a distinct priority for.

For a total solution to represent your business digitally, think Emperor as you build your empire.

Your Business’ Guide to Copywriting

A brand voice that unites and drives the message of your business is an invaluable tool that connects prospective clients with products and services. Emperor provides a service in copywriting to compliment and accentuate your brands image, character and ongoing story via website SEO, email campaigns, social media and press releases.

Your Voice

While no one quite knows your business like you do and surely you can string together a few sentences together, proper copywriting is more than a box to be ticked off on your website, social media, EDM or latest press release.

Effective copy is a skill that engages, educates, captivates and calls to action while communicating the very essence of your brand with character and voice. What powerful copywriting doesn’t do is sell your products, rather, it sells your business or goals and creates a relationship as you are the solution to their query.

Often, clients will waive copywriting services because quite simply, they too are capable of writing sentences in English. Granted, if you are the voice behind your business, surely, you can write something about it. While this is probably true, writing effective copy is a skill that brings together your values, tone of voice, and key messaging. Good copywriting addresses the needs and wants of your audience. Great copywriting will sell your products and services, so you don’t have to.

Your brand’s messaging is implemented in every facet of your business and requires continuity and congruence to build client certainty and trust. From your tagline, blog posts, emails to invitations, your consistent tone is the glue bonding your digital presence.

Website Search Engine Optimisation (SEO)

Proper written content is one of the most cost-effective and functional ways to connect your solution with the eagerly waiting search engines that get millions of searches daily. The beauty of search engine optimised websites with language that answers the users query means that you are always on call to be connected with a potential long-term client.

For example, say you are a photographer.

They Google “Photographer in Brisbane” and your website is optimised with language that addresses this search.
You will be front and centre on the search results meaning:

  1. The prospective customer has passed straight to the recognition stage of your brand.
  2. They have immediately found your website, the digital HUB of your business.
  3. They engage and gravitate to your use of language to communicate your unique brand essence.
  4. This process was organic and cost you a fraction of the marketing cost while not cornering your client with invasive social media or digital ads.

Essentially, you’ve used you love for your business to turn a stranger’s problem into a solution that sprouts a professional friendship.

All through the power of effective copywriting.

Electronic Digital Mail (EDM)

Actionable copywriting language and using a Call to Action (CTA) is the driving force in a successful email campaign. Something as simple as language that strikes like lightning can be the catalyst in providing a valuable email experience to the reader. EDM is a way of touching base with your entire mailing list and remaining ever present in their mind without over-saturating or painting with a wide brush to whoever will listen.

In general, email campaigns are successful through communicating relevant subjects to the appropriate audience in the appropriate language.

This is your consistent voice providing a trusting message about your brand.

A recent study by the Direct Marketing Association found targeted emails produced 58% of all revenue for all surveyed marketers. This is due to the ability to drive a CTA to a suitable audience with the personalised language they speak, know and trust.

Social media

A post is only a good as the context it is provided.

An image might be worth a thousand words, but getting those words into a few sentences is where the copywriting craft really begins. Copywriting captions on social media add value to your post, audience and brand through accounting for the intended audience, the purpose of the message.

Value is the order of the day on social media, as posts written with highly contextualised captions engage more readers and highlight the message of your post, and your brand over time. The purpose of social media is engagement from others in a massive community on a global scale. Don’t neglect your brands social life and put your best foot forward with proper social copy.

Press Release

Press releases are a cost-effective public relations tool with a range of benefits to your business.

A well timed and written press release can communicate transparency in your brand in times of triumph or crisis. Well crafted hook in a release can get readers captivated by your story and allow the greater media to follow as it continually unfolds.

A strong headline, creative concept, and appealing copywriting can open up your brand to other websites, blogs, social media pages and more simply by acknowledging that you have a credible story that should be heard.

Good copywriting may be the difference between engaging your customers and making sales, or being glossed over like everyone else. If you need help with your copywriting, we can help! Our team can help you out with headlines, social media posts, email marketing and everything in between, don’t be afraid to contact us and get your business noticed.

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